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June 18, 2026

What Is a Niche Fragrance? A 2026 Guide to Independent & American Perfume Houses

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June 18, 2026

Fulton & Roark Flower District Named Best Floral Summer Cologne by GQ in 2026

GQ named Fulton & Roark Flower District the Best Floral Summer Cologne of 2026, selecting it among 15 standouts from houses like Creed, Trudon, and Krigler.

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June 18, 2026

Fulton & Roark: Best Green Summer Cologne 2026 | Esquire

Esquire named Fulton & Roark Thousand Palms the Best Green Cologne for Summer 2026, ranking it among 10 standout fragrances from the world's top houses.

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June 18, 2026

What Is Extrait de Parfum? A Complete Guide to Fragrance's Most Concentrated Form (2026)

Fulton & Roark explains what extrait de parfum is, how its concentration drives longevity, and how to choose one worth buying in 2026.

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June 18, 2026

Extrait de Parfum vs. Eau de Parfum vs. Solid Cologne: What's the Difference?

Fulton & Roark compares extrait de parfum, eau de parfum, and solid cologne in 2026, concentration, longevity, sillage, and value.

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December 17, 2024

Our Fine Fragrance Gift Guide: The Holiday Mood Edition

No matter the mood your loved one finds themself in this holiday season, there’s a Fulton and Roark fragrance to meet them where they’re at, whether that’s mired in a bad case of the winter blues or antsy to begin their next adventure. With a selection of scents that range from twists on winter classics to personal secret gardens, read on for five mood-based recommendations from our catalog of American fine fragrances, each paired thoughtfully with a bonus recommendation. View full article →

December 08, 2024

Looking for the perfect gift for your loved one? What do they like to watch?

If your prospective scent recipient spends most of their free hours glued to their preferred form of media, whether it be book, film, or TV show, leveraging your knowledge of their obsession to pick out a corresponding scent is a thoughtful way to show that you care not just about who they are, but what they love.  View full article →

December 03, 2024

Our (Relatable) Gift Guide For This Holiday Season

Looking for a totally relatable gift guide for your people this holiday season? Look no further. View full article →

September 03, 2024

Extrait de Parfum Guide

There's an old truism that, "writing about music is like dancing about architecture." While we believe that the same could be said of fragrance reviews, we also know that a few words about a fragrance can be very helpful when deciding which fragrance is right for you. With that in mind, we have put together a quick overview of each of the Fulton & Roark fragrances. Think of them as fragrance reviews without the superfluous esoterica.

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April 01, 2024

Five ways to use our Formula 5 Hair and Body Oil

A high-quality oil can do wonders for your hair, beard, and skin. However, they can also be a little intimidating for some. How much should you use? How often? Can something that works so well for your hair actually also be good for your skin? Here are the best ways to use our Formula 5 Oil, with a few extra tips thrown in. View full article →