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June 10, 2021

All your sweat questions answered.

Over the years, we've been asked a lot of questions about sweat, and what to do about it. We get it. Sweat is actually a little more complicated than it seems. Here are some questions we've received in the past with our expert answers.  View full article →

February 04, 2021

Everything you need to know about fragrance layering

We answer all your questions about layering fragrance: How to do it, Why you should do it, and why layering fine fragrance creates a better scent experience for you and those around you. View full article →

October 22, 2020

Introducing Inspired Deodorant

This month, we’re introducing our new line of Inspired Deodorants. Why “inspired?”

 First and foremost, fine fragrance.  At Fulton & Roark, if it doesn't smell fantastic, we're not interested. So, when we decided to create deodorants, we envisioned a product that did far more than prevent unpleasant odors. We wanted to offer high performance deodorant that smelled as distinguished as our fragrance line. Like in our solid fragrances, we use only the finest essential oils, extracts, and fragrance ingredients to create truly inspired scents that you will be proud to wear, no matter the occasion.

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April 09, 2020

How and why soap kills COVID-19...and lots of other germs too

Soap is made up of interesting little molecules that have a hydrophilic head, which means that it bonds with water, and a hydrophobic tail, which means it avoids water and instead looks for oils or lipids to bond with. When soap and water interact, the soap molecules arrange themselves with their hydrophobic tails tucked together while the water-loving heads of the molecules face outward, looking to bond with water. Meanwhile, many viruses and bacteria (including COVID-19, the HIV virus and hepatitis B) have lipid membranes, or outer walls.

When you wash your hands with soap and water, you’re spreading those tiny little soap molecules all over your hands. As you’re washing, the hydrophobic ends of the molecules wedge themselves into the membranes of viruses and bacteria, causing them to rupture and break apart. 

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July 30, 2019

Fragrance Deep Dive: The Fougere

Timeless classics are sometimes the best options for the modern fragrance wearer.  This includes the fresh yet woodsy scent known as fougère (pronounced foo-JAIR). While it’s considered a pillar of men’s cologne categories, even those familiar with fragrance may still feel unclear on fougère as there are many different ideas of what fougère should smell like.  In our fragrance deep dive, we take a look at everything you need to know involving fougère. View full article →

July 10, 2019

Fragrance Vocabulary

Fragrances have their own set of vocabulary which makes it hard to know what some websites and places are talking about when revealing their newest fragrance.  Some of the terminologies are so complex, it can be intimidating to approach and even start to learn what they mean.  We are here to change that!  These words are the basics in fragrance vocabulary that can help a fragrance expert review some terms and will also help someone just starting to take how they smell seriously understand all the different aspects of a fragrance. 

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May 27, 2019

The Perfect Gift for Every Dad

Father's Day is less than a month away, and shopping for the dads in your life can be tough. In an attempt to make things a little easier, we've created this quick guide featuring some best bets for every type of dad. Find the kind of dad you're shopping for, and see what we recommend!  View full article →

December 12, 2018

How To Apply Solid Fragrance

When designing our Solid Fragrance, we put an emphasis on making every facet of its design a pleasure to use. However, using it properly may not be self-evident

Whether you’re new to our Solid Fragrance, or even if you’re an old pro who just wants a little reassurance, here is our comprehensive guide to using solid fragrance.

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October 02, 2018

What's in this stuff? A closer look at our solid fragrances

When we started Fulton & Roark, we began with a clear mission: To identify the best and worst elements for a man of getting groomed and ready, and to create new products that kept all of the good while eliminating or at least minimizing the downsides. The first product we began with was cologne because, in our minds, it was the area of grooming that was in the most desperate need of improvement.

We live in an age of carry-on luggage and TSA security lines, of fitness-minded men who get ready every morning in their gyms' locker rooms, of tightly-scheduled professionals who go straight from the office to their evening outings without time to stop by their place to freshen up. This is no longer the era for big and fragile glass spray bottles full of flammable liquid.

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August 23, 2018

What's In This Stuff? A Closer Look Into Our Bar Soap.

When we set out to create the best bar soap, we had several big goals in mind.

First, we wanted a soap that left your skin feeling healthy and clean. Second, we wanted a bar that was a pleasure to use. That meant, it needed to smell great, it needed to create a great lather (whether you were using a washcloth or not,) and it needed to last a long time. 

Finally, we wanted to make a soap made of ingredients that we felt good about. They had to be safe, good for your skin, and responsibly produced. Below is a list of the ingredients and an explanation of what function they provide. We think you’ll like what you see.

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Get free US shipping on orders $50+

Get free US shipping on orders $50+

Get free US shipping on orders $50+

Get free US shipping on orders $50+

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