Spirited and graceful
Olfactive Family: Fruity Floral Green

• Top Notes: Black Jack, Fresh Raspberry & Pink Pepper
• Mid Notes: Bluebonnet, Freesia & Rose
• Base Notes: Amber, Cedarwood & Musk

In a city that has become a beacon of ambition and invention, Lady Bird Lake remains a refuge—a place where the pace eases and the world feels briefly whole again. Just beyond the hum of Austin’s music, traffic, and striving, the air shifts—softening into something slower and more generous. Along its trails, wildflowers bloom in colors so vivid they seem almost unreal.

Lady Bird captures that moment: the delicate green-blue hush of Bluebonnets, the soft lift of Rose and Freesia, and the brightness of Raspberry carried on the breeze. Beneath it all, warm woods and ambered musk linger like a deep breath taken without hurry.

The lake itself is named in honor of Lady Bird Johnson, whose commitment to planting wildflowers across Texas was never merely decorative, but a quiet philosophy–even in times of upheaval or tumult, we still need beauty.

Lady Bird is a reminder of that kind conviction—
 that while we work, strive, and build,
 while the world moves quickly and loudly,
 there is meaning in choosing to pause.
 To look around.
 To notice the wildflowers.
 And when we can, to plant a few of our own.

Parfum (Fragrance), Ceresin, Paraffinum Liquidum (Mineral Oil), Tetramethyl Acetyloctahydronaphthalenes, Caprylic/Capric Triglyceride, Alcohol Denat. (SDA 40-B), Cetyl Alcohol, Petrolatum, Aqua (Water), Citrus Limon (Lemon) Peel Oil, Dimethyl Phenethyl Acetate, Benzyl Alcohol, Limonene, Benzyl Salicylate, Linalyl Acetate, Linalool, Citronellol, Pinene, Geranyl Acetate, Alpha-Isomethyl Ionone, Pogostemon Cablin (Patchouli) Oil, Citral, Beta-Caryophyllene, Geraniol, Citrus Aurantium (Bitter Orange) Peel Oil, T-Butyl Alcohol, Rose Ketones, Eugenol, Coumarin, Terpinolene

Dana Schmitt
Dana Schmitt remembers the exact moment she decided to become a perfumer. During college, where she studied chemistry and French, she visited a friend studying abroad in Paris and toured the perfume museum.


“There's a whole section dedicated to the perfumer, about how you had to be scientific, creative and have a good sense of smell,” she recalls. “It was so perfect for me. I felt like it was a calling.” Dana found an entry-level position in a lab for her first job. A couple of years later, she was accepted to Givaudan’s perfume school.


Pushing olfactive boundaries is what Dana relishes most about her job. “It's the whole process of having an idea and bringing it to fruition,” she says.


“It’s this artistic endeavor that can be filled with challenges, of being inspired by the world around you and trying to capture that and give it to other people.”

A Note from the Perfumer:
"It’s like a flower with this candy-coated vibe floating through the desert air. You get these bursts of sweet, fruity scents, and then the Black-Jack Flower blooms hit you, pulling your attention away from the heat. The air gets all warm and spicy, with hints of sun-dried wood, like it’s leading you down some dusty desert road to who-knows-what kind of adventure."